show runner 1: i’ve figured out the way to make our content viral, constantly.
show runner 2: how? there’s no way anyone could keep things interesting for that long.
show runner 1: we have the characters refer to the date in a scene, so everyone reposts it when that day comes around. so we just have to mention every single calendar date and we’ll never stop getting posted
show runner 2: …
show runner 2: fuck, that’s brilliant.