“You are more beautiful than you think [use Dove products],” is our slogan. But underneath that, please recall the deeper truth we have presented to y’all, in the words of one of our own test subjects:

“I should be more grateful of my natural beauty. It impacts the choices and the friends we make, the jobs we go out for, they way we treat our children, it impacts everything. It couldn’t be more critical to your happiness.”

You see, this story of low-self esteem has a happy ending: she was pretty the whole time! She just didn’t know! Only SHE sees those dark circles, yaaaay! If you happen to actually have dark circles, or a “fat face,” or a small nose or any of the other little quibbles the women in the video had with their appearance, bully for you. Either hope your self-perception is impossibly warped and that’s not the case, or go about your life knowing for sure that you aren’t beautiful. In which case you’re probably also a big meanie with a bad job and lame friends.

Let’s be honest, we might be trying to repackage how beauty products are sold, but at the end of the day we’re still selling beauty products, so the importance of your looks is going to remain pretty paramount. If anything, we’re just casting a wider net on who gets to be beautiful because it means more people who now get to buy Dove!