ATTENTION!!! THIS is the CEO of the popular online store shopjeen (Erin Yogasundram) proudly wearing fucking black face on her Instagram page. DO NOT support this business. I am appalled that I gave money to this bigoted scumbag. Not to mention, their website had LOADS of “omg ghetto fabulous!!” garments and accessories modeled by – you guessed it – white models (sometimes donning cornrows). PLEASE spread the word as I know that this store is popular for Tumblr users.
Hi, so this post is utter bullshit.
If you took 10 seconds to go to this women’s blog before reblogging, you could easily find out that the person in this photo is not Erin. Erin is a WOC and looks like this:
From her tumblr, she wrote this:
The person dressed up as lil wayne in that photo is a small child. The caption, which was left out of the now viral tumblr post defaming me and my company was shaming and mocking the ridiculous costume choice.
and when the threats did not stop:
Again I’m NOT a small child with blue eyes. I’m a WOC, small business owner who is now receiving death threats due to a disgusting, defaming tumblr post that is surfacing. I did Instagram that photo on my personal account, with a caption MOCKING the ridiculousness of the Lil Wayne costume. It was pretty convenient to leave that part out, and frame me to be the person in the photo (who I repeat is clearly a CHILD). I am a full-figured, brown skinned woman with colored hair and brown eyes. Not to mention, I would NEVER do this.
I employ an extremely talented, diverse team and they make Shop Jeen the amazing success that it is. The thought that the spread of this inaccurate post hindering the company’s growth makes me sick to my stomach.
PLEASE fact check before you reblog stuff like this- this is serious.
I am absolutely distraught that my company’s name is being dragged through the mud without probable cause. This is traumatizing.
you can read those posts here and here.
But of course, have I forgotten where I am? Ah yes, the land of tumblr where gullible is always written on the ceiling. Or so they say.
